Secondary Market Benefits - qATq

Customer Service - Eliminates customer service problems caused by scalpers by allowing resale to occur at the box office or event website with all tickets being delivered by the primary seller

Increased Revenue - Promoters and their ticketing companies will generate additional revenue through transaction fees and data

Primary Market Benefits - qATq

Automated Flex Pricing - qATq allows multiple prices to be set for a single seat or section and can be easily changed if sales are different than expected

Accept Bids - qATq accepts and stores bids below market value. Bids from these customers make it possible for promoters to fill empty seats the day of the event, generating additional ticket sales as well as revenue from merchandise, concessions and parking.

Seller differentiation - qcue allows bands, promoters, fan clubs, and venues to sell their own tickets at their own prices in the same location based upon their own objectives and risk profiles.

Primary Market Benefits - qTrade

Flexible Pricing - Adjustments in price can prevent poor attendance in the wake of over-pricing or exogenous occurences that lower an event's value. Similarly, prices can be raised to capture mark-ups if an event’s value increases in time or if early sales indicate a higher demand than expected.

Transfer of Power - Scalpers capture markups and minimize losses by continuously updating prices based upon time remaining, unsold inventory, demand, customer arrival rate, and competing supply. qTrade places these advantages in the hands of the promoter.