Setting the right price at the right time
No two live events are the same so they shouldn't be priced that way. Unfortunately, ticket prices often need to be set far in advance based on limited data and uncertain demand. Event promoters need the ability to adjust prices to reflect each event's unique situational context as it becomes known.
Qcue's patent-pending dynamic pricing software integrates with your ticketing system, enabling you to dynamically optimize prices to sell more tickets and recapture revenue from the secondary market while forging stronger bonds with fans through increased direct sales opportunities and better customer service.
Sports
Many teams have a variable pricing structure to set static ticket prices based on how they expect games to sell. But variable pricing cannot account for the unknowns at the start of the season: the playoff picture, free agent signings, and even the weather.
Some of the biggest opportunities for ticket sales, like Bond's chase for the home run record are unprecedented, while others, like Tampa's road to the 2008 World Series are unexpected.
How should tickets be priced for a team is coming off a last-place finish? A Stanley Cup win? Should you lower prices in a recession? How much?
Qcue's pricing solutions are responsive to consumer demand and enable you to maximize your revenue in the face of uncertainty.
Concerts and Theatre
Sports isn't the only industry that groups events together. With limited historical data, bands often play shows with the same prices across cities based upon previous tours or comparable bands. But no two cities or two bands are the same. Combine this with the current economic climate and there really is only one way to know what prices should be: sell tickets.
Qcue's pricing solution allows promoters to be more flexible in pricing tickets, enabling promoters to be rewarded for putting on a hit show, while being able to cover costs when demand is lower than expected. There shouldn't have to be a choice between the two.
