Using a dynamic pricing system allows you to get a lot more elasticity from the ticket price and get closer to what true demand will actually pay.
We want to provide the best values we can for White Sox fans and bring even more fans out to U.S. Cellular Field through greater day-to-day ticket price flexibility.
Chicago White Sox
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.