Dynamic pricing is smart pricing.

It considers all the available data points to price tickets more accurately before they go on sale. Once tickets begin to move, dynamic pricing applies advanced analysis to adjust prices based on sales and other measures of shifting demand. The result is better scaling throughout the house and better variable pricing.

Officials from Major League Baseball and the National Basketball Association say they think that this practice (dynamic pricing) will soon become the industry standard.

Joshua Brustein
New York Times

Qcue’s dynamic pricing system offers a versatile solution that is easy to use and flexible enough to meet the needs of both our NBA and NHL franchises.

Tracy White
Atlanta Hawks & Thrashers

Qcue determines what drives sales using variables such as start time, opponents, etc. to set more accurate prices from the onset and maximize demand across the house.

Qcue captures opportunity for markups and encourages sales across every section of the stadium and every event.

Qcue recognizes shifting values even before fans do by constantly evaluating weather, players, playoffs, promotions, etc.

Qcue improves business efficiency and optimizes revenue opportunities through automation of valuable business intelligence.

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