In 2011 we used dynamic pricing for the first time in limited fashion. We saw an overall increase in attendance compared to similar events in 2010. We also saw that fans were buying tickets earlier in the cycle, and therefore, we were getting spillover from our sold out events into other games.
It's so much more efficient to price tickets this way. I expect to see it take off, because teams who already use it have shown increases in revenue. Why would other teams not copy it?
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.