Officials from Major League Baseball and the National Basketball Association say they think that this practice (dynamic pricing) will soon become the industry standard.
New York Times
Teams like the San Francisco Giants are already testing (and finding success with) this, while companies like Qcue are mastering the technology.
CNBC & Trenton Thunder
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.