Qcue pioneered this idea for sports teams, inventing a software engine that takes in a variety of factors including team performance, giveaways, weather, starting pitchers, and possible milestones to create market-based ticket prices.
We think it's working very well. The way I look at it and describe it is it's the next step in the evolution of market-based pricing.
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.