Teams like the San Francisco Giants are already testing (and finding success with) this, while companies like Qcue are mastering the technology.
CNBC & Trenton Thunder
The dynamic pricing in the playoffs definitely brought a lot of benefit. It allowed us to capture some of the additional groundswell of interest. More importantly, it also allowed us to have another tool to communicate the benefits of being a season-ticket holder and locking in early” and avoiding any increases that dynamic pricing can produce.
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.