We think it's working very well. The way I look at it and describe it is it's the next step in the evolution of market-based pricing.
The feedback from sports industry executives is that dynamic pricing allows them to more accurately price both high-demand and low-demand games, generating more revenue for the organization while creating savings opportunities for season-ticket holders and added purchasing flexibility for all consumers.
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.