Welcome to "dynamic pricing," the next big thing in the sports industry.
The Seattle Times
It's so much more efficient to price tickets this way. I expect to see it take off, because teams who already use it have shown increases in revenue. Why would other teams not copy it?
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.