In 2011 we used dynamic pricing for the first time in limited fashion. We saw an overall increase in attendance compared to similar events in 2010. We also saw that fans were buying tickets earlier in the cycle, and therefore, we were getting spillover from our sold out events into other games.
Teams like the San Francisco Giants are already testing (and finding success with) this, while companies like Qcue are mastering the technology.
CNBC & Trenton Thunder
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.