Dynamic pricing works for us. Our approach is to get fans to buy early, trying to reward (season ticket holders) and those that buy first.
We think it's working very well. The way I look at it and describe it is it's the next step in the evolution of market-based pricing.
what drives sales using variables such as start time,
opponents, etc. to set more accurate prices from the onset and maximize demand across the house.
opportunity for markups and encourages sales across every
section of the stadium and every event.
shifting values even before fans do by constantly
evaluating weather, players, playoffs, promotions, etc.
business efficiency and optimizes revenue opportunities
through automation of valuable business intelligence.